Sunset Productions, Inc. was a television production and licensing subsidiary of Warner Bros. Pictures headed by Jack M. Warner. It was an entity separate from Warner Bros. Television.
Sunset was originally established as a subsidiary of Warner Bros. Pictures that focused on television. Its first planned production was a series of half-hour shows titled Men of the Sky.
On February 12, 1955, Warner Bros. sold the TV distribution rights to 191 of their black-and-white cartoons to Guild Films through Sunset. The cartoons part of the deal were all black-and-white Looney Tunes shorts and all black-and-white non-Harman-Ising Merrie Melodies shorts. All references to Warner Bros. in the cartoons were removed because Warner did not want to antagonize theater owners as a result of their television deals. Guild Films would hold onto the TV distribution rights to the cartoons until its bankruptcy on March 6, 1961, after which the TV rights to the 191 cartoons would return to Warner Bros. and then be acquired by Seven Arts Associated.
Sunset eventually began to produce TV commercials. In April 1957, Sunset Productions changed its name to Warner Bros. TV Commercial and Industrial Films. Jack M. Warner would continue to run the subsidiary. On January 20, 1960, it was announced that this subsidiary was being merged into Warner Bros. Cartoons following the resignation of John W. Burton from the latter.