Sundek is an international surfwear and beachwear brand founded in 1958 in San Francisco, California. Originally launched under the name SunâÂÂDek in the late 1940s, the company pioneered quickâÂÂdry nylon swim trunks for surfers. Today, Sundek designs and distributes apparel and accessories for men, women, and children through its own retail stores, distributors, multibrand retailers, and e-commerce platforms.
Sundek was founded in San Francisco, California in 1958. It becomes one of the first dedicated surfwear brands, innovating nylon swim trunks tailored to the needs of surfers.
During the 1960s, Sundek expanded its reach to Hawaii and the U.S. East Coast and began sponsoring surfers, embedding itself in surf culture. In 1972, the company introduced its signature "Rainbow" boardshortsâÂÂmodel M504BDTA100âÂÂwith tripleâÂÂstitched quickâÂÂdry nylon fabric and colorful curved stripes.
By the midâÂÂ1990s, Sundek had established a strong presence in Europe. Around 2010, the brand experienced a revival in Italy, where its fashionâÂÂforward approach to beachwear attracted a new following. In 2020, Italian entrepreneurs Simona Barbieri and Tiziano Sgarbi acquired Sundek and led a comprehensive relaunch. Under their ownership, the brand expanded into over 1,500 multiâÂÂbrand retailers and opened 21 standalone stores across Italy, with additional outlets in France, Spain, the United States, and Kuwait.
Sundek designs and manufactures swimwear, apparel, and accessories for men, women, and children. Its product range includes boardshorts, walkshorts, T-shirts, hoodies, jackets, bikinis, one-piece swimsuits, dresses, skirts, and accessories such as hats and towels.