SLL (), formerly known as JTBC Studios (), is a South Korean drama production, distribution and talent management company. The company operates as a subsidiary of the .
Originally established as JTBC Studios, the company underwent a significant rebranding in 2023, adopting the name SLL as part of a strategic initiative to expand its Korean content presence globally. The acronym SLL stands for "Stories Lead Life," reflecting the corporate philosophy that "stories lead lives and bring change to the world." The name was derived from the company's previously existing multimedia production house, "Studio Lululala."
In March 2024, SLL appointed Yun Ki-yun as its Chief Executive Officer (CEO). In May, Park Jun-seo, head of SLL JoongAng's production division and TV Asahi 's Vice President Toru Takeda signed a memorandum of understanding to collaborate on the development and production of content business.