Sidney Percy Roberson (15 March 1937 â 22 December 2016), known as Sid Roberson, was a British bodybuilder, personal trainer, actor, director, photographer and advertising executive. He placed 3rd as Mr Universe in 1963; trained the gangster Reggie Kray; was the lead in a campaign for Strongbow cider; directed advertising for Hamlet cigars, the Labour Party and W. H. Smith; and directed television including The Sweeney and The Fast Show.
His daughter from his first marriage, Hannah Roberson-Mytilinaiou, represented Greece at showjumping in the 2004 Olympics.