Shin Seung-hun (; born 11 April 1966) is a South Korean singer-songwriter who was known in the 1990s as the "Emperor of Ballads". He debuted in 1990 with the hit song, "Reflection of You in Your Smile", and has since released 12 studio albums. Before 2020, he held the record for the most albums sold by one artist in South Korea with 17 million albums sold over his career.