MBE Seva Levenstein-Novgorodsev (born Vsevolod Borisovich Levenshtein on 9 July 1940), better known as Seva Novgorodsev (Russian: áõÃÂòð ÃÂþòóþÃÂþÃÂôÃÂõò), is a former radio presenter on the BBC Russian Service. He is famous throughout the former Soviet Union, being widely considered as Russia's first radio DJ.
He created the music programme ëàþú-ÿþÃÂõòÃÂû ("Rock sowing" or "Rock crops", in Russian containing a pun with the name Seva) and the chat shows ëáõòðþñþÃÂþÃÂû (Sevaoborot, a pun with the Russian word sevooborot, "crop rotation") and ëÃÂøñøáõòðû (BBSeva). He has also written the books ëàþú-ÃÂþÃÂõòÃÂû (Rock the Seva way) and ëáõúÃÂ, ýðÃÂúþÃÂøúø, ÃÂþú-ý-ÃÂþûûû (Sex, drugs, rock 'n' roll).
He was Russia's first radio DJ, and has been featured in several Russian films. In 1981 he married actress Karen Craig, with whom he co-wrote a Russian cookbook for Sainsbury's in 1990, but they later divorced. He is now married to Olga, who is a designer.
On 4 September 2015, at the age of 75, Seva retired from broadcasting.