Serbia was represented at the Junior Eurovision Song Contest 2017 which took place on 26 November 2017, in Tbilisi, Georgia. Radio Television of Serbia (RTS) was responsible for organising their entry for the contest. Irina Brodiàand Jana Paunoviàwere selected from national selection to represent Serbia with the song "Ceo svet je naà ¡".
Prior to the 2017 Contest, Serbia had participated in the Junior Eurovision Song Contest eight times since its debut in , and once as in , prior to the Montenegrin independence referendum in 2006 which culminated into the dissolution of Serbia and Montenegro. The Serbian broadcaster announced on 15 June 2017, that they would be participating at the contest to be held in Tbilisi, Georgia.
The singer who performed the Serbian entry for the Junior Eurovision Song Contest 2017 was selected through the national final DeÃÂja pesma za Evropu. On 15 June 2017, RTS revealed it would revert to an open selection to choose their entry after several years of closed internal selections. On 21 September 2017, it was announced that a national final would take place to determine the country's representative.
Interested candidates had to submit their entries before the deadline on 15 August. A total of 18 songs were submitted to RTS which were then shortlisted to three by a panel of music editors.
The final was recorded on 28 September 2017 and broadcast on 30 September 2017 on 12:30 CET. The winners were Jana Paunovià(born 7 February 2005) and Irina Brodià(born 3 November 2004) with the song "Ceo svet je naà ¡", which was selected from the five-panel jury, who consisted of Vojkan Borisavljevià(arranger and producer), Nevena Boà ¾ovià(singer, represented Serbia in the 2007 contest), Ljiljana RanÃÂelovià(choir conductor), ÃÂeda Hodà ¾ià(RTS music editor) and Kiki Lesendrià(rock musician).
During the opening ceremony and the running order draw which took place on 20 November 2017, Serbia was drawn to perform fourteenth on 26 November 2017, following Russia and preceding Australia.