Secret Story 2010 is the fourth edition of the French reality show Secret Story. Casting for season 4 began on Friday, February 19, 2010. The casting announcement came from Emilie NefNaf, the winner of season 3, during the premiere of La Ferme Célébrités, presented by Benjamin Castaldi. This season began on July 7, 2010 and will conclude on October 22, 2010, lasting 108 Days.
Ahmed is a 35-year-old from Strasbourg. He is married and has two children. Ahmed entered the house on Day 3 as one of "The Elected" housemates. He was ejected on Day 10 for violence and inappropriate actions towards other housemates.
Alexandre is a 26-year-old gardener from Paris. Alexandre entered the house on Day 3. His secret is that he's a vampire, which was discovered by Bastien on Day 4. Alexandre turned 26 on Day 11. He was evicted on Day 38, with 48% of the vote to save against Benoît.
Amélie is a 25-year-old from Liège, Belgium. She entered the anti-room on Day 3 after Anne Krystel, Julie and Ahmed decided Charlotte should enter instead of her during the launch show. At the end of the launch show, she entered the anti room with Maxime and Chrismaëlle, and entered the main house on Day 10 when she correctly guessed the recently ejected Ahmed was one of the three housemates responsible for choosing Charlotte over her. She married Senna during the game. She is eliminated on Day 87.
Anne Krystel is a 24-year-old businesswoman and supposed "star" from Canada. Anne Krystel entered the house on Day 3 as one of "The Elected" housemates. On Day 31, she and Bastien moved to the secret room where they watched the main housemates for one week with Amélie as their spy. The other housemates believed they had left the house as Anne-Krystel was pregnant, and Bastien was the father. They returned to the main house on Day 38. She's evicted on Day 101 just before the final during the semi finals.
Anthony is 23 years old. Anthony entered the house on Day 3 after Anne Krystel, Julie and Ahmed decided he should enter instead of Chrismaëlle and Maxime. His secret is that he is Mister France 2010, and was discovered on Day 4 by Robin. Anthony was evicted on Day 17.
Bastien is 22 years old. His secret is that he's a mentalist. Bastien entered the house on Day 3. On Day 31, he moved to the secret room with Anne-Krystel where they watched the main housemates for one week with Amélie as their spy. The other housemates believed they had left the house as Anne-Krystel was pregnant, and Bastien was the father. They returned to the main house on Day 38, where it was revealed Bastien was automatically nominated for eviction that week as he had revealed his secret task to Stephanie.
Benoît is a 21-year-old from Paris. Benoît entered the apartment on Day 1 and was voted into the main house along with Robin on Day 3. On Day 7, Robin revealed his and Benoît secret to Anthony, and Robin and Benoît were therefore nominated for eviction together (as a single nominee, rather than two) by La Voix. Benoît is the winner of Secret Story 2010.
Charlotte is a 19-year-old from Dieppe. Charlotte entered the main house on Day 3 after Anne Krystel, Julie and Ahmed chose her to enter instead of Amélie. She was evicted on day 59.
Chrismaëlle is a 23-year-old from Mouscron, Belgium. Chrismaëlle entered the anti-room on Day 3 when Anne Krystel, Julie and Ahmed chose Anthony to enter instead of her and Maxime during the launch show. Chrismaëlle entered the main house on Day 10, after correctly guessing that Julie was one of the three housemates responsible for choosing Anthony over herself and Maxime. She's eliminated on day 73.
Coralie is 19 years old and is Stephanie's best friend. Her secret is that both she and Stephanie previously dated Senna. Coralie entered the house on Day 3 and she was evicted on Day 31.
Julie is a 24-year-old from Lyon. Julie entered the house on Day 3 as one of "The Elected" housemates. On Day 10, she moved to the anti room when Chrismaëlle guessed she was one of the housemates responsible for choosing Anthony instead of Chrismaëlle and Maxime. She stayed in the anti room with Maxime until Day 13, where they moved to the main house. On Day 38, the red phone presented Julie with a dilemmaâÂÂeither she leave and give Amélie immunity from nominations for two weeks, or Amélie would have to leave. Julie decided to leave the house. She was also a contestant on Top Model 2007.
John is 21 years old from Brussels, Belgium. John entered the house on Day 3 and was evicted on Day 23.
Laura is a 21-year-old from Paris. She entered the apartment on Day 1, and was evicted on Day 3 when the public voted for Robin and Benoit to enter the house as the fake couple.
Marion is 20 years old. Her secret is that she was a hostage in the kindergarten "human bomb" scenario in 1993. Marion entered the house on Day 3 . On Day 5, Marion walked from the show.
Maxime is a 22-year-old from Audincourt. He's a hairdresser. Maxime entered the anti-room on Day 3 when Anne Krystel, Julie and Ahmed chose Anthony to enter over him and Chrismaëlle during the launch show. On Day 10, he had the chance to enter the main house if he could guess the third housemate responsible for choosing Anthony over himself and Chrismaëlle. He chose Alexandre, and as this was incorrect, he remained in the anti room until Day 13, when he entered the main house. He's eliminated on Day 66.
Robin is a 21-year-old bartender from Lyon. Robin entered the apartment on Day 1 and entered the main house as a fake couple with Benoit on Day 3. On Day 7, Robin revealed his and Benoît's secret to Anthony, and Robin and Benoît were therefore nominated for eviction together (as a single nominee, rather than two) by La Voix. He's eliminated on Day 52.
Senna is a 20-year-old basketball player. His secret is that he is the former boyfriend of Coralie and Stephanie. Senna entered the house on Day 3. Now he is in couple with Amelie, the blond waitress. They have got a Love-hate relationship. They are now separated. Senna finished second (Runner up) of the adventure and is eliminated on Day 106. He had also a relationship with Julie after the game.
Shine who was 28 upon entering is from Switzerland. Her secret is that she escaped from a sect. Shine entered the house on Day 3. On Day 8, Shine celebrated her 29th birthday. Shine was evicted on Day 45.
Stéphanie is a 21-year-old from Liège, Belgium, and is best friends with Coralie. Her secret is that both she and Coralie have dated Senna. Stephanie entered the house on Day 3. She's eliminated on Day 106 during the Finale where she finished fourth.
Thomas is 17 years old, the youngest housemate in the house this year. Thomas entered the house on Day 3. His secret is that he was born a hermaphrodite. On Day 15, Thomas celebrated his 18th birthday. He formed a "comedy" duo with Benoit. He's evicted on Day 94.
Nominations follow a different formula than is typical of the Big Brother franchise. Each week the housemates alternate nominations: male housemates nominate female housemates one week, and female housemates nominate male housemates the following week. In some weeks housemates are only permitted to nominate one housemate, rather than the typical two; this, usually occurs when at least one housemate has been already nominated by La Voix (The Voice).
Like every year the first prime-time was at 08.45pm.