Samuel Ross (born 1991) is a British fashion designer, creative director, and artist. He is known for founding the fashion label A-COLD-WALL*, Industrial Design studio SR_A SR_A, and the . Since founding these organisations, Ross has collaborated with companies such as Apple, Kohler, LVMH, Nike, and William Grant & Sons. Ross's output is often characterised as "social architecture for the body", captured through abstraction, brutalism, and deconstruction.
Ross was born in the Brixton neighbourhood of London, United Kingdom to second generation Windrush parents of Caribbean descent. Shortly after his birth he moved to Northamptonshire, United Kingdom. He attended and graduated from De Montfort University, Leicester where he received first class honours for a Bachelor of Arts in Graphic Design and Illustration and was awarded the FSG design award in 2012.
After graduating from university, Ross worked as a graphic and product designer for various commercial and industrial companies.
He went on to intern for, and was subsequently hired by Virgil Abloh, who became Ross's mentor. In 2012 Ross became Abloh's first design assistant. During his time working for Abloh, Ross also designed for Kanye West's creative content company Donda and related companies.
In 2014 Ross independently founded A-COLD-WALL*, a fashion label, self-described as a "material study for social architecture." The company was acquired by Tomorrow Ltd. in 2024.
In 2019 Ross and his business partner founded SR_A SR_A. Ross launched SR_A (Samuel Ross & Associates) at the Hublot Prize exhibition in the Serpentine Gallery in 2019. SR_A is a studio operating within the fields of artisan-driven, industrial beautification of precious garments, objects and space.
In 2020 Ross established the Black British Artist Grants programme. Each year the scheme offers 10 bursaries of ã2,500 to selected applicants from a range of art and design disciplines. Past recipients of the award include designer Mac Collins, designer , photographer Ronan Mckenzie, and architect . The programme has independently provided 50 artists with funding, connecting the next generation of talent to global institutions. The programme advisory board is composed of the following: The Kings Foundation, The Victoria and Albert Museum (V&A), The British Fashion Council, The Royal College of Art, The Design Museum and The University of Westminster. Ross summarises the endeavour as "holistic design for change".
In 2022 the V&A held an exhibition titled Fashion design: Samuel Ross / A-COLD-WALL*, and in 2023 Ross exhibited his paintings and sculptures in a solo show titled Land at the White Cube gallery in London, as well as Coarse, and exhibition of sculptural pieces that was his second solo show at the Freidman Benda gallery in New York. His work was also included in the exhibition Mirror Mirror: Reflections on Design at Chatsworth at Chatsworth House, and The New Transcendence at Friedman Benda Gallery, NY (both curated by Glenn Adamson). Examples of Ross's work are held in the Metropolitan Museum, Denver Art Museum, Dallas Museum of Art, Museum of Fine Arts, SCAD Museum of Art, National Museum of Scotland, as well as the Design Museum and V&A in London.
In 2023, Ross was hired by Apple for the newly created role of "Principal Design Consultant for Beats".
In 2024 he designed a smart toilet and taps for Kohler.
Ross was the artistic director of the 2025 London Design Biennale.
Ross is the recipient of the 2018 British Fashion Award for Emerging Menswear Designer, the 2019 Hublot Design Prize, Forbes 30 under 30 Europe, the 2020 GQ USA Fashion Award and the 2020 People of the Year British Fashion Award for his philanthropic endeavours. He received an honorary doctorate from The University of Westminster in 2021. Ross is a recipient of a 2021 British Fashion Award, within the category 'Leaders of Change'. Ross was appointed Member of the Order of the British Empire (MBE) in the 2024 New Year Honours for services to fashion. In 2025, Ross was awarded an honorary doctorate by De Montfort University.