referred to the practice of visiting shrines and temples earlier than usual for Hatsumà Âde in 2021 during the third wave of the COVID-19 pandemic. This practice aimed to avoid the usual crowds of worshippers and the resultant difficulties in maintaining social distancing. The concept was first proposed by a shrine in Fukuoka Prefecture and subsequently encouraged by the Fukuoka Prefecture Shrine Agency.
There is a traditional Japanese custom of exchanging end-of-year greetings, and preparing for the New Year by the end of December with a sentiment of hoping for a "auspicious start" to the year. This concept resonated well with this sentiment and quickly spread nationwide. There are also shrines and temples that refer to this practice as "".