Robert Sherman (born 21 August 1960) is a Welsh professional football manager and former player, who is currently manager of OFC Professional League club South Island United. From 2023 to 2025 he was the head coach of the Fiji national team.
Sherman grew up in Aberystwyth, Wales. He attended Ysgol Penglais School in Wales.
Sherman made his senior debut for Aberystwyth Reserves at age 15 and for the first team at 16. He moved to Cardiff City at 16 and spent three years with the club, before brief spells with Swansea and Hull. He primarily played as a left-winger.
Sherman has been described as a "highly respected figure in football and coaching education globally".
Sherman joined the Football Association of Wales in 1997 as an Area Coach, later becoming National Player Development Manager and Technical Director. He helped nurture talents such as Gareth Bale and Aaron Ramsey.
Sherman served as Technical Director for New Zealand Football, overseeing development programs and contributing to the growth of football in the country.
In July 2018, Sherman joined Melbourne Victory FC as Technical Director, managing the National Premier League, Youth League, Women's, and Academy programs.
In April 2019, he was appointed National Technical Director at Football Federation Australia, responsible for overseeing the National Football Curriculum, Pathways, Competitions, National Teams, Coach Development, and Participation. He resigned in March 2020, citing organizational challenges.
In 2022, Sherman joined the Oceania Football Confederation as High Performance Consultant, assisting with regional football development programs.
In May 2023, Sherman was appointed head coach of Fiji, overseeing the national teamâÂÂs strategy and performance.
He has also signed to become head coach of Christchurch United for the OFC Pro League.
Sherman advocates a player-centered approach, focusing on individual development within team dynamics. He shares his philosophy to educate and inspire coaches globally.
Sherman is the father of Welsh football manager Drew Sherman.