Reluctant Persuaders is a BBC Radio 4 sitcom, written by Edward Rowett. It stars Nigel Havers, Josie Lawrence, Mathew Baynton, Rasmus Hardiker, Olivia Nixon and Kieran Hodgson, and was produced by Absolutely Productions. It ran for four series, with a Christmas special, between September 2015 and April 2021.
Reluctant Persuaders follows Hardacre's, 'the worst advertising agency in London'.
Reluctant Persuaders was originally broadcast on BBC Radio 4. Repeats have since aired on BBC Radio 4 Extra.
Reluctant Persuaders won the award for Best Scripted Comedy (Studio Audience) at the 2016 BBC Audio Drama Awards.