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Qianli Technology

Chongqing Qianli Technology Co., Ltd. (), also trading as Afari is a Chinese technology company specializing in the integration of artificial intelligence (AI) and automotive technologies. Headquartered in Chongqing, the company is focused on developing intelligent driving solutions, smart cockpits, and new energy vehicles (NEVs). It is formerly known as Lifan Technology (Group) Co., Ltd. (力帆科技（集团）股份有限公司).

History

Early Years as Lifan Group (1992–2020)

The company originated as Chongqing Lifan Group, founded in 1992 by Yin Mingshan. Initially a manufacturer of motorcycle engines, it grew into a major private enterprise producing motorcycles, cars, and engines. However, due to financial struggles, the company filed for bankruptcy restructuring in 2020.

Restructuring and Involvement of Geely (2021–2023)

In 2021, following court-led restructuring, a consortium led by the Chongqing Liangjiang New Area and Geely acquired a controlling stake. It was renamed Lifan Technology (Group) Co., Ltd., shifting toward electric mobility. Under Geely's influence, Lifan Technology launched electric vehicle brands such as Maple and Livan.

Strategic Pivot to "AI + Auto" and Rebranding to Qianli (2024–Present)

In 2024, Yin Qi, co-founder of the AI giant Megvii, acquired a significant stake and was appointed Chairman. The company adopted an "AI + Auto" strategy, rebranding to Chongqing Qianli Technology Co., Ltd.

In September 2025, Qianli Technology announced that Lifan Holdings transferred a total of 135.6 million shares of the company (accounting for 3.00% of the company's total shares) to Mercedes-Benz Digital Technology at a price of RMB 1.34 billion. Upon completion of the transaction, Mercedes-Benz will become the fifth largest shareholder of Qianli Technology.

In September 2025, Qianli Technology announced the company's English name "Afari".

In January 2026, at CES 2026, Qianli Technology and Geely jointly announced the global launch of the assisted driving brand—G-ASD (Geely Afari Smart Driving, Qianli Haohan).

Products

Qianli Technology's business model is combining traditional vehicle manufacturing and technology solutions like intelligent driving systems and AI platforms.

G-ASD (Qianli Haohan) autonomous driving system

In 2025, Geely launched its unified intelligent driving solution—"Qianli Haohan"—announcing that all future models under the group will be equipped with the system. Based on hardware tiers, the Haohan system is divided into five levels: H1, H3, H5, H7, and H9. Depending on the levels, it offers varying levels of automated navigation and automated parking capabilities.

  • NOA (Navigation on Autopilot): Automated driving assistance on highways or urban roads based on navigation routes.
  • D2D (Door to Door): End-to-end automated driving from the starting point to the final destination.
  • APA (Automated Parking Assist): System that automatically steers the vehicle into a parking space, with the driver typically controlling acceleration and braking.
  • HPA (Home-zone Parking Assist): Automated parking function that memorizes and replicates a frequently used parking route, often for a home or office garage.
  • VPD (Virtual Parking Driver): A system that can automatically navigate and park the vehicle in complex parking scenarios, often using more advanced sensors and planning.

Vehicle manufacturing

Livan Automotive () is a joint venture company between Qianli and Geely Qizheng, a company owned by Zhejiang Geely Holding (ZGH). The brand was founded in 2022 following a merger between Geely-owned Maple and Lifan Technology.

Motorcycle manufacturing

Shareholders

As of 2025, major shareholders include:

See also

References