Pure, released on 16 September 1991, is the third solo album by former Ultravox frontman Midge Ure. It was the first release by Ure with a new record label BMG-Arista. The album reached No. 36 on the UK Albums Chart. The "Cold, Cold Heart", "I See Hope in the Morning Light" and "Let It Go?" were released as singles from the album.
Ure spent two years assembling the material for Pure, both at his home studio in London and in the basement in his house on the Caribbean island of Montserrat, once he cleared away the damage wrought by the passing of Hurricane Hugo. Ure commented that the album's central theme related to "the highs and lows of love". He wrote "Let It Go?" about people who assume that others will take initiative on any given task, saying that the song's lyrics revolved around "the sheer apathy of thinking 'Oh well', somebody else will sort it out."
The album opens with "I See Hope in the Morning Light", a mixture of African rhythms and a gospel choir coupled with Uilliean pipes played by Paddy Moloney.