ProShares is an American issuer of exchange-traded funds, including inverse exchange-traded funds, and similar products.
ProFunds Group was founded in 1997 by former Rydex employees Louis Mayberg and Michael Sapir for $100,000. That year, it introduced bear market inverse mutual funds.
In 2006, ProFunds Group launched ProShares and its first inverse exchange-traded fund.
In October 2021, the company launched an exchange-traded fund that invests in Bitcoin futures contracts.
On October 2, 2023, ProShares launched 3 Ethereum Futures ETFs in the US, becoming one of the first companies to launch an Ethereum ETF in US history.