"Prima o poi" () is a song co-written and recorded by Italian singer-songwriter Michele Bravi. It was released on 25 February 2026 by M.A.S.T. and Believe.
The song was presented in competition during the Sanremo Music Festival 2026.
The music video for "Prima o poi", directed by Ilenia Pastorelli, was published in conjunction with the release of the song through Michele Bravi's YouTube channel.
Italian broadcaster RAI organised the 76th edition of the Sanremo Music Festival between 24 and 28 February 2026. On 30 November 2025, Michele Bravi was announced among the participants of the festival, with the title of his competing entry revealed the following 14 December.