The Pop Media Award (called the Pop Press Award until 2007) is an award which aims to encourage Dutch pop journalism. Since 2004 the Pop Media Award is awarded on an annual basis during the European music conference and showcase festival Eurosonic Noorderslag in Groningen. The Pop Media Award is awarded for the entire oeuvre of a pop journalist, mainly taking into account the achievements of the past year. The award includes a gift of 2500 euroâÂÂs. The Pop Media Award is presented by Music Centre The Netherlands.