"Pierce" (Japanese: ãÂÂã¢ã¹) is a song by the Japanese four-member boy group Wolf Howl Harmony. It was released digitally by Rhythm Zone on July 15, 2024, and later included on their first album Wolf, released on March 12, 2025.
The lyrics were written by Yves & Adams, while the composition and arrangement were handled by T.Kura and Chaki Zulu.
The track is the third part of a three-part single series themed around âÂÂyouth,â released consecutively from May. It features a rock sound expressing the intensity and pain of youth.
The song was selected for the special project Promercial 2024, a collaboration between TV Asahi, Avex, and Hakuhodo DY Media Partners, resulting in commercial spots featuring all group members for Samsung's âÂÂGalaxy AIâ and the potato snack brand Pringles.
It was also used as the commercial song for Nagashima Spa LandâÂÂs new attraction âÂÂMega Abyss.âÂÂ
On April 30, the group announced a three-month consecutive release project centered on the concept of âÂÂyouth.â The first installment, Pink Flash Lights, was released on May 13, followed by Love Triangle on June 17. Pierce was produced as the third and final release of the series. Information about the track was revealed on July 6, 2024, and one chorus was premiered the same day on the group's regular J-Wave radio program, Wolf Howl Harmony no Midnight Wolf.
Pierce is the group's first emotional rock number. The arrangement marked a shift from their previous R&B-oriented style to a more band-like production.
The lyrical theme centers on âÂÂyouth and friendship,â with the lyrics inspired by the membersâ real experiences from their teenage years. The members themselves contributed key thematic wordsâÂÂsuch as âÂÂpierce,â âÂÂcola,â and âÂÂjeans,â symbolic of youthâÂÂto shape the song's narrative.
Member Ryoji commented, âÂÂI hope listeners can relate this song to their own experiences of friendship,â while Suzuki said, âÂÂAmong the youth trilogy, these lyrics are particularly close to our real lives.âÂÂ
The music video premiered July 15, directed by filmmaker Riku Ozama, depicting summer memories shared by the four members. The video portrays fleeting moments of youthâÂÂshining yet destined to passâÂÂlike the end of summer.
Another character appears alongside the members, creating a pseudo-experiential viewpoint in which viewers feel as though they are spending youthful moments together with the group.
Pierce was used for the special project Promercial 2024, collaborating with TV Asahi, Avex, and Hakuhodo DY Media Partners. Commercials featuring all members promoted Samsung's âÂÂGalaxy AIâ and Pringles.
It also served as the commercial song for Nagashima Spa Land's new attraction âÂÂMega Abyss.âÂÂ