Persona (; stylized as pÃÂrso<span style="display:inline-block;transform:scaleX(-1) skew(20deg)">n</span>a) is the third studio album by South Korean singer-songwriter Kangta. It was first released in South Korea on March 4, 2005, under S.M. Entertainment. Directed by Lee Sang-kyu, the music video for his title song "Persona" was shot in San Francisco.
There are several different versions of the album cover. It is very likely that most of them (if not, all) were taken at a Chinese studio by photographer Kim Joong-nam, who previously worked on the cover for Polaris. They all feature Kangta baring his muscular trunk while wearing white hooded attire, a silver rope necklace, and gloves. In the original version, a temporary tattoo is visible on his upper left arm. He also wore a hat for the alternate version depicted above.
The title track "Persona" was nominated for the Best R&B Performance and Overseas Viewers' award at the seventh Mnet Km Music Video Festival. He lost the former to Wheesung's "Goodbye Luv" and won the latter. He also won the Overseas Artist Award at the third South-East Music Ceremony in Fujian, China.