Paulo Ricardo Kobayashi (born 9 January 1970), known as Paulinho Kobayashi, is a Brazilian football manager and former player who played as a forward. He is the current head coach of Centro Oeste.
Kobayashi began his career with Associação Desportiva São Caetano. He played for Portuguesa, Santos, Vitória and América-RN in the Campeonato Brasileiro Série A. He also spent three seasons with Ionikos and one season with Panachaiki in the Super League Greece.