Paulo Roberto Ferreira Primo (born 24 March 1964), better known as Paulinho or Paulinho Carioca, is a Brazilian former professional footballer who played as a right winger.
Paulinho played for several clubs in Brazil, with emphasis on Fluminense, where he was state and Brazilian champion, and at Corinthians, being champion of the 1988 Campeonato Paulista. He also played for Palmeiras and Flamengo.
In 1983, Paulinho was part of the Brazil under-20 team that won the South American Championship and the World Youth Championship. In the same year, he was also part of the Olympic team of Brazil, who was won the silver medal in the Caracas Pan American Games. He was also part of the bronze medal squad at the South American Games in 1986.