Paul Stephen Armstrong, is an author, advisor, media commentator, and speaker based in London. He is the founder of TBD Group, which focuses on technology, behavior, and data. Armstrong provides advisory services to global organizations on various technologies, including artificial intelligence, nanotechnology, augmented and virtual reality, neural interfaces, and 3D printing. His areas of expertise also encompass social media, the future of work, consumer behavior, and data analytics.
Paul earned his Bachelor's degree from the University of Lincoln between 1999 and 2002. He began his career in the United States, specifically in Los Angeles, where he held positions at MySpace, Sony, and Activision. Afterward, he returned to the UK to lead the social technologies team at Mindshare, which is part of WPP.
Paul Armstrong began his career in the United States, working for major media and entertainment companies during the early digital boom. Based in Los Angeles, he was involved in leading digital initiatives for these companies, which provided insights into consumer behavior and social platforms. After returning to the UK, he joined the global media agency Mindshare, where he headed the social technologies team.
In 2017, he wrote "Disruptive Technologies: Understand, Evaluate, Respond," published by Kogan Page, which serves as a strategic manual for organizations to navigate and integrate rapid technological shifts, including artificial intelligence, blockchain, and quantum computing. Throughout his career, he has advised various Fortune 500 companies, including PwC, Coca-Cola, and Unilever, and was a founding member of the Digital Centre of Excellence for the UK Government at 10 Downing Street.
Paul Armstrong transitioned from agency roles to independent advisory, concentrating on assisting organizations in navigating technological change. He established an advisory service aimed at helping C-suite executives at various companies understand and strategically apply emerging technologies. He currently operates the TBD Group, a technology advisory and intelligence firm that focuses on the intersection of technology, behavior, and data.
Paul's writing has been featured in various publications, including Business Insider, Cool Hunting, Forbes, The Guardian, and The Standard. He currently has a column in City AM, where he writes about topics related to marketing, AI, and technology.
⢠Paul's talk on the future of AI, technology, and hospitality was presented at the Cliste Hospitality conference.
⢠The TBD Conference was recently recognized as one of the Top 50 global technology conferences.
⢠Paul's book "Disruptive Technology" is an Amazon bestseller and is utilized as a strategic framework for understanding digital disruption.