PVR INOX Pictures Limited is the film distribution arm of PVR INOX, which also owns PVR Cinemas and INOX Leisure, two of the largest multiplex companies in India. It was earlier named PVR Pictures, but post the merger with INOX Leisure, it was rebranded as PVR INOX Pictures in 2023.
The company has its origin in Priya Cinema in Vasant Vihar in South Delhi, which was bought by the current owner 's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.
PVR Pictures film production début came in 2007 with Taare Zameen Par and Jaane Tu Ya Jaane Na. It has distributed over 500 Hollywood films, including The Aviator, ', ' and its sequel ', The Twilight Saga and Chicago; over 200 Bollywood films, including blockbusters such as Ghajini, Golmaal Returns, ', ', Sarkar Raj, Omkara and over 100 regional films since its inception. In October 2012 the company acquired the Indian distribution rights for the film adaption of Salman Rushdie's Booker Prize-winning novel Midnight's Children. In July 2023, they released the highly anticipated film Past Lives directed by debutant Celine Song in India, after its world premiere at the Sundance Film Festival.
Its CEO is Kamal Gianchandani, and its current promoters are Ajay Bijli and Sanjeev Kumar Bijli. Ajay Bijli is the managing director of PVR INOX Ltd while Sanjeev Kumar Bijli is the executive director of PVR INOX Ltd.
Recently, the group had a tie-up with HP to open Asia's first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.
Merger with INOX:
In April 2023, following the merger of PVR Cinemas and INOX Leisure Limited, the company was rebranded as PVR INOX Pictures Limited to reflect the unified identity of the parent organisation, PVR INOX Limited.
The distribution division benefited from the expanded reach of the combined entity, which operates over 1,650+ screens across 350+ locations in India. This increased screen count enabled the company to reach larger and more diverse audiences.
The following films were released under PVR Director's Rare Banner.