à Âtorohanga is a north King Country town in the Waikato region in the North Island of New Zealand. It is located south of Hamilton and north of Te Kà «iti, on the WaipàRiver. It is a service town for the surrounding dairy-farming district. It is recognised as the "gateway" to the Waitomo Caves and as the "Kiwiana Town" of New Zealand. à Âtorohanga held a yearly 'Kiwiana Festival' until 2007.
Until the 1860s à Âtorohanga was a NgÃÂti Maniapoto village, with several whare (houses), peach trees and a flour mill. Huipà «tea is a 300-year-old kahikatea tree, just to the south east of à Âtorohanga, which was the site of a skirmish in 1822 between NgÃÂti Maniapoto and NgÃÂpuhi. The village was abandoned after the invasion of the Waikato, except for Lewis Hettit's (or Hetet) farm. The area remained insecure, with Hettit's store being robbed by Te Kooti in 1869, but a meeting with Donald McLean later that year signalled moves towards peace.
John William Ellis became postmaster and opened a store in 1885 with Henry Valder and John Taonui Hetet. In 1886 NgÃÂti Maniopoto built a court room for the Native Land Court and from that year mail was delivered 3 times a month and disputes which had delayed development were settled. On 9 March 1887 the railway was extended from Te Awamutu and a 14-room hotel was built, primarily for those attending the Court. The sawmill, later run by Ellis and Burnand, started in 1890 and closed in 1912.
In the early 1900s many businesses were established by MÃÂori, in particular John Ormsby (Hà Âne à Âmipi). The Otorohanga Times was formed in 1912; it merged with the King Country Chronicle to form the Waitomo News in 1980. McDonaldâÂÂs began a limestone quarry south of Otorohanga in 1968, which was bought by Graymont in 2015.
OtorohangaâÂÂs population grew from 367 in 1916 to 1,569 in 1951, after which growth slowed. Although population dropped from 2,652 in 1991 and to 2,514 in 2013, the fall was much less than in the rest of King Country.
In 1986, the town briefly changed its name to "Harrodsville". This was a protest in support of a restaurateur, Henry Harrod of Palmerston North, who was being forced to change the name of his restaurant following the threat of lawsuits from Mohamed Al-Fayed, the then owner of Harrods department store in London.
As a show of solidarity for Henry Harrod, and in anticipation of actions against other similar-sounding businesses, it was proposed that every business in Otorohanga change its name to "Harrods". With the support of à Âtorohanga District Council, the town temporarily changed its name to Harrodsville.
After being lampooned in the British tabloids, Al Fayed dropped the legal action and Harrodsville and its shops reverted to their former names. The town's response raised widespread media interest around the world, with the BBC World Service and newspapers in Greece, Saudi Arabia, Australia and Canada covering the story.
à Âtorohanga is built on a flood plain of the WaipàRiver. Houses were flooded in 1893 1926 and 2026 and the whole town was flooded in 1907. It is now largely protected by stop banks built between 1961 and 1966, following a major flood in 1958. However, in 2004 à Âtorohanga Primary School on the outskirts of the town was flooded by about of water and children were temporarily transferred to the then recently closed Tihiroa Primary School, about north of à Âtorohanga on SH31.
à Âtorohanga is part of the à Âtorohanga District, which stretches from Kawhia Harbour on the west coast inland to the Pureora Forest Park. The town is the largest in the District and the seat of à Âtorohanga District Council.
Stats NZ describes à Âtorohanga as a small urban area, which covers . It had an estimated population of as of with a population density of people per km<sup>2</sup>.
à Âtorohanga had a population of 3,180 in the 2023 New Zealand census, an increase of 153 people (5.1%) since the 2018 census, and an increase of 555 people (21.1%) since the 2013 census. There were 1,560 males, 1,617 females, and 6 people of other genders in 1,179 dwellings. 2.2% of people identified as LGBTIQ+. The median age was 36.8 years (compared with 38.1 years nationally). There were 681 people (21.4%) aged under 15 years, 636 (20.0%) aged 15 to 29, 1,233 (38.8%) aged 30 to 64, and 630 (19.8%) aged 65 or older.
People could identify as more than one ethnicity. The results were 64.4% European (PÃÂkehÃÂ); 45.5% MÃÂori; 3.9% Pasifika; 5.9% Asian; 0.6% Middle Eastern, Latin American and African New Zealanders (MELAA); and 1.6% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 96.2%, MÃÂori by 12.0%, Samoan by 0.1%, and other languages by 5.7%. No language could be spoken by 2.7% (e.g. too young to talk). New Zealand Sign Language was known by 0.6%. The percentage of people born overseas was 11.2, compared with 28.8% nationally.
Religious affiliations were 26.8% Christian, 1.4% Hindu, 0.1% Islam, 3.9% MÃÂori religious beliefs, 0.5% Buddhist, 0.3% New Age, and 1.5% other religions. People who answered that they had no religion were 58.2%, and 7.5% of people did not answer the census question.
Of those at least 15 years old, 258 (10.3%) people had a bachelor's or higher degree, 1,440 (57.6%) had a post-high school certificate or diploma, and 804 (32.2%) people exclusively held high school qualifications. The median income was $34,900, compared with $41,500 nationally. 129 people (5.2%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was 1,200 (48.0%) full-time, 336 (13.4%) part-time, and 102 (4.1%) unemployed.
Six marae are located in and around à Âtorohanga:
à Âtorohanga is internationally renowned for its Kiwi House, which was the first place in the world where the general public could view kiwi in captivity, and recorded an average of 5,000 visitors per month . The town has a public library, a swimming complex, a supermarket and a 24-hour McDonald's restaurant.
à Âtorohanga is on the North Island Main Trunk railway line. Otorohanga railway station opened in 1887. The Northern Explorer passenger train stops in à Âtorohanga on its service between Auckland and Wellington.
à Âtorohanga School is a Year 1âÂÂ8 state primary school. It is a decile 2 school with a roll of . The first school in à Âtorohanga opened in 1893.
à Âtorohanga South School is a Year 1âÂÂ8 state primary school. It is a decile 4 school with a roll of .
St Mary's Catholic School is a Year 1âÂÂ8 state integrated Catholic primary school. It is a decile 5 school with a roll of . It opened in 1955 and moved to its current site in 1985.
à Âtorohanga College is a Year 9âÂÂ13 state secondary school and community education centre. It is a decile 4 school with a roll of .
All these schools are co-educational. Rolls are as of