Olivia M. Lamasan is a Filipino television and film director, writer, producer, and creative consultant, known for her works such as Sana Maulit Muli and Madrasta which were both successful.
Lamasan, the former head of ABS-CBN's creative department, also served as the managing director of ABS-CBN Film Productions, Inc. (formerly StarCinema) until 2022. She currently serves as a consultant of the network's film/television outfit as well as a resident television and film director of the network.
Lamasan began her career in 1986 as a Production Assistant in Nine Deaths of the Ninja. Her directorial debut came in 1994 with '. Over the next two years Lamasan directed an additional two films, Sana Maulit Muli and Madrasta. The latter film received several nominations and Lamasan won the PMPC Star Awards for Director of the Year.
Lamasan continued to direct feature films such as Got 2 Believe (2002) and Milan (2004) while also serving as the creative director for Pangako Sa âÂÂYo. In 2009, Lamasan directed In My Life starring the Philippines' "Star for All Seasons" Vilma Santos, Luis Manzano and John Lloyd Cruz. The film was successful having a gross revenue of PHP137.4 Million. Several of Lamasan's films went on to earn well at the box office, such as In the Name of Love, The Mistress, and Starting Over Again. In 2013, Lamasan was one of the judges in the biggest songwriting competition in the Philippines, Himig Handog.
In 2023 Lamasan announced that she would direct Elena 1944, based on a screenplay by Patrick Valencia and Enrico C. Santos. Kathryn Bernardo was brought on to portray the titular Elena. Production on the film was delayed due to Bernardo's involvement in Hello, Love, Again. The film marks the first time Bernardo and Lamasan have worked together since the 2016 film '.
Lamasan has been twice diagnosed with breast cancer, in 2008 and 2002. In both cases Lamasan opted for a mastectomy. She has been vocal about her diagnoses and has worked with the I Can Serve Foundation.