Norbert Bolz (born 17 April 1953) is a German media theorist. He served as a professor at Technische Universität Berlin until his retirement in 2018.
Bolz developed a media theory, the "", that is influenced by Friedrich Nietzsche, Walter Benjamin and Marshall McLuhan. The German art historian Wolfgang Ullrich has characterized Bolzâ²s method as one of constant recycling: "[You] could get the impression that Bolz has been rewriting a single text year by year. Whole passages are repeated from one publication to the next."