Nic Nac Naturals, LLC is a Spokane, Washington-based company that manufactures dissolvable nicotine lozenges." The company was founded by Nicco Magnotto, who launched the company in late 2018.
Nic Nac Naturals produces nicotine lozenges in mint and fruit flavors. The dosages are 3-milligram and 6-milligram nicotine strengths and are made using non-tobacco (synthetic) nicotine. It also uses xylitol and essential oils for flavoring. Magnotto and others describe the lozenges as a cleaner way to consume nicotine, free from artificial sweeteners, fillers, and harsh pH adjusters.
On November 7, 2023, the U.S. Food and Drug Administration (FDA) issued a warning letter to Nic Nac Naturals for marketing unauthorized dissolvable nicotine products. FDA stated that it regulates non-tobacco nicotine as it would tobacco nicotine. FDA noted that these products lacked premarket authorization, rendering them adulterated and misbranded under the Federal Food, Drug, and Cosmetic Act. The company was given 15 working days to respond with corrective actions to avoid further regulatory measures. As of June 2025, FDA has not taken further enforcement action against Nic Nac.
In 2018, Nic Nac Naturals was formed. The founder, Nicco Magnotto, raised $650,000 from friends and family to start the company. In 2021, Nic Nac Naturals leased a 6,500-square-foot facility in Spokane's Hillyard neighborhood. By February 2023, the company reported $100,000 in sales and aimed to distribute products to 100 locations in the Spokane area by the end of 2023.