"New Day" is a song by the English pop group Take That. It was released by Polydor Records on 5 May 2017 from their eighth studio album, Wonderland (2017). It was written by Take That and Simon Strömstedt and produced by Mark Ralph. It features all band members on lead vocals.
Take That performed the song live for the first time on An Evening With Take That, a television special for ITV broadcast on 8 April 2017.
Joe Anderton from Digital Spy stated "the anthemic chorus is definitely something you will probably sing out loud in a field come festival season." David Smyth from the London Evening Standard wrote that there was a "full sound rich in arm-waving choruses and blandly uplifting lyrics (âÂÂMusic makes me feel good,â âÂÂWe can conquer any mountain,â âÂÂEvery morning is a brand new day,â etc)". Michael Cragg from The Guardian commented "gratingly chipper New DayâÂÂs sugar-soaked âÂÂWake up itâÂÂs a brand new day, everybodyâÂÂs got to sing the storm away.â Like an earlier single, Shine, New Day is the sort of laser-guided, focus-grouped, mums-swaying-in-row-three anthem that advertising executives masturbate over, it sounds expensive and empty. (The song closes with Barlow repeating, âÂÂEvery morning is a brand new dayâÂÂ, as if we hadnâÂÂt figured that out yet)".
The music video was directed by Gregg Masuak. Masuak had previously directed music videos for the group in the '90s: Pray, Babe, Everything Changes and Sure. Digital Spy labelled the music video as "surprisingly creepy".
The music video has elements of horror and has the band members in different locations and scenarios. The group descend onto an open field where they are surrounded by numerous horror figures. The band members take control of the situation by organising a call and response where they teach the group dance steps and the video closes with them all dancing together.