New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.
New Bright was founded in 1955 and was known for its battery-operated and sometimes electric toy trains sold for Christmas (1986-2012). New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.
New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams, as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.
Licensed RC vehicles currently sold by New Bright include: