The Never Turn Back is a grade II listed public house in Caister-on-Sea, Norfolk, England. It was designed by A. W. Ecclestone in the Art Deco and Streamline Moderne styles and built in 1956 (opening the following year) as a memorial to the nine lifeboatmen who died in the Caister lifeboat disaster of 1901.
Arthur William "Billy" Ecclestone was chief surveyor of Norfolk brewers Lacons.