Alex Ni (), known professionally as Nese, is a Taiwanese American singer, songwriter, and record producer. In 2014 Nese wrote Jolin Tsai's "Play". The song received coverage in Time magazine and was nominated for multiple music awards such as Song of the Year, Best Music Arraignment, and Best Music video in the 26th Golden Melody Awards.
Nese was born in Seattle, United States. He learned piano and violin since childhood and graduated from the University of Washington with a degree in visual arts.
Nese was deeply influenced by Western music and began to release his songs in the Chinese music industry upon his move to Taiwan. In 2006, Nese wrote three songs in Elva Hsiao's "1087" album, including "Confession 表ç½". His unique style of EDM began to receive acclamation, and gradually led to the rise of his prominence as the top producer of hip-hop and electronic dance music in the Chinese music industry.
In 2008, Nese collaborated with Elva Hsiao again in the "3 Faced Elva 3é¢å¤Âå¨Â" album, continuing his legacy of dynamic rhythms and chic music styles. He also participated in the rap performance of the song "WeâÂÂre a Great Match éÂÂé Âç¨Â度". In the same year, Nese participated in the songwriting and singing of the theme songs "Superman" and "Jue Dui Wu Di çµÂéÂÂç¡æµ" for the popular drama "Hot Shot ç±ÂçÂÂç«".
Over the years, Nese has collaborated with many well-known Asian artists, including Jolin Tsai, A-Mei Chang, Eason Chan, Wilber Pan, Sammi Cheng, Lu Han, Han Geng, Cyndi Wang, A-Lin, Lollipop F, Amber An, Coco Lee, Momo Wu, and Waa Wei. Internationally, his credits include South KoreaâÂÂs NCT 127, Hyolyn, and GFriend, as well as JapanâÂÂs Lol, among others.
In 2014 Nese composed Jolin Tsai's "Play æÂÂå¸" and co-arranged the song with Starr Chen, with Katie Lee writing the lyrics. This song broke the record for various charts in the Chinese music industry and won multiple awards, including the most viewed music video in 2014 from YouTube Taiwan, 2015 German Red Dot Award: Brands & Communication Design, the champion of 5th Global Chinese Golden Chart from Hit FM, 2015 Hito Top Ten Chinese Songs of the Year and 2014 Top 100 Singles Champion from Hito Music Awards, and 2014 Top Ten Singles from The Association of Music Workers in Taiwan, etc.
Nese is currently the general manager of the music production company "NESE Music 岡æÂÂæÂÂåµ". He has also participated in various songwriting camps to promote multicultural exchanges with music and has done co-writing with musicians from around the globe. He has participated in the 2016 Finland A Pop Castle Songwriting Camp, and Warner Chappell Asia Pacific Songwriting Camp, etc. He has worked with musicians from many countries such as China, Hong Kong, Taiwan, Singapore, Malaysia, Japan, South Korea, and Finland, etc. In 2018, Nese was invited to participate in the first songwriting camp jointly organized by Musikmakarna/Songwriters Academy of Sweden and Asia, to exchange music inspirations with Swedish musicians.
In 2020, in the album "Imperfect Imperfections ä¸Âå®Âç¾Â人çÂÂæÂÂÃ¥ÂÂ", Nese released the song "Anti-Perfect ä¸Âå±Âå®Âç¾Â" with A-Lin, leading her to make a breakthroughs in music genre.
After cooperating with music producer Jim Lee in "Hot Shot ç±ÂçÂÂç«" in 2008, Working Master compiled Nese's original demos and released "Working Master â NeseâÂÂs Demo Collection". At that time, Nese also participated in many live performances, including TV shows like GTV 100 Entertainment and Taichung City's New Year's Eve Concert.
Influenced by Western music, Nese's works are more westernized with a chic style and strong rhythms. His works cover a wide array of styles ranging from upbeat electronic dance music to ballad love songs.
In 2014, "PlayæÂÂå¸" won the 2015 Top Ten Chinese Songs and 2014 Top 100 Singles from Hito Music Awards, and 2014 Top Ten Singles from The Association of Music Workers in Taiwan. The song was also nominated for "Best Song of the Year", "Best Music Video" and "Best Arranger" in the 26th Golden Melody Awards.