Neoserica ursina is a species of beetle of the family Scarabaeidae. It is found in China (Shanghai, Zhejiang) and Vietnam.
Adults reach a length of about 7.5âÂÂ8.1 mm. They have a reddish brown, oval body, partly with a greenish sheen. They are mostly dull with dense short hairs, interspersed with dense, erect, long, strong, dark hairs. The underside is densely haired.