Neoserica phuphami is a species of beetle of the family Scarabaeidae. It is found in Vietnam.
Adults reach a length of about 7.3 mm. They have a reddish brown, oval body, the dorsal surface with a greenish shine. The elytra have a large, round, black spot before apex and dense, fine, yellowish setae, mixed with dense, longer, erect, yellow setae.
The species is named after Phu Pham, a student of Vietnamese scarabs.