Neoserica parursina is a species of beetle of the family Scarabaeidae. It is found in China (Shandong).
Adults reach a length of about 6.5âÂÂ7.6 mm. They have a reddish brown, oval body. Most of the upper surface has a greenish sheen. They are mostly dull with dense light hairs, interspersed with dense, long, strong, dark hairs. The underside is densely haired.
The name of the species is derived from the Greek prefix para and the Latin word ursinus (meaning bear-like) and refers to the dense hairs.