Neoserica martinui is a species of beetle of the family Scarabaeidae. It is found in China (Guangdong, Guangxi, Sichuan, Yunnan), Laos, Thailand and Vietnam.
Adults reach a length of about 9.8âÂÂ11.4 mm. They have a dark brown, oblong body. The antennal club is yellowish brown and the dorsal surface is dull and nearly glabrous. The anterior labroclypeus is shiny.
The species is dedicated to one of its collectors, Ivo Martinà ¯.