Natural High () is a Chinese outdoor reality show started in 2023. The shows regular members are Shen Teng, Bai Jingting, Gina Jin and . The show highlights natural landscapes and culture to promote tourism, as celebrities travel across countries, play games, and experience a simple lifestyle in a 'Zero Frame Group' format that prioritizes spontaneity. Each episode is released in two parts, broadcast over successive days. The show's success led to subsequent seasons.
It exceeded 27000 popularity index points for three straight years, set records in Tencent Video variety show history, and topped the 'Most Popular Chinese Variety Shows' list.
The show introduced innovative game design, combining new concepts with unique formats. Light, brain-teasing activities encouraged intense participation, created spontaneous and hilarious moments, and tested reflexes, improvisation, and creativity.
Each episode features participants exploring natural landscapes and local tourism spots through games and competitions. Partnering with cultural and tourism bureaus, the show highlights niche attractions, local customs, and food, offering viewers a practical travel guide while promoting local economies and cultural tourism.
The show is jointly produced by Chengdu Film and Television City based Tianfu Kuanzhai Culture Communication Co. Ltd., Tencent Video, and Yisheng Xiangyang.
In Season 3, the show upgraded its format and filmed internationally, capturing scenes shot in Milan and Florence. The familiar cast shot segments in Tibet and Italy.