The National Movie Awards (NMA) was a British film awards ceremony broadcast by ITV in which the winners of the awards were chosen via popular vote. The awards were initiated in 2007 following the success of the National Television Awards, the highest-rating awards ceremony for television. The winners were voted for by the public over the internet, phone and by filling in a form which had been made available at UK cinemas.
The first three ceremonies were held at the Royal Festival Hall in London, with the fourth and final (to date) ceremony taking place at Wembley Arena, London. The awards were originally axed in 2009 but returned in 2010. They were axed again by ITV in March 2012.
The first award ceremony was held on 28 September 2007, presented by Alexander Armstrong. Take That performed "Rule the World", a song they recorded for the fantasy film Stardust.
The second award ceremony was held on 8 September 2008, presented by James Nesbitt. It was broadcast the following night on ITV.
The third award ceremony was held on 26 May 2010, was presented for the second time by James Nesbitt and was shown live on ITV for the first time ever (the first two ceremonies went out pre-recorded).
The fourth award ceremony was held on 10 May 2011, presented by Christine Bleakley. This was the final ceremony to date. JLS, Eliza Doolittle and Take That performed.