Natasha Baig (), also spelled Nata-sha Baig, is a Pakistani singer-songwriter from Hunza Valley. She sings in various genres including Sufi rock and had her latest hit with the Burushaski language song "Ya Maula" in collaboration with the designer Yousuf B. Qureshi.
Baig was born and raised in Karachi, but her family home is in Hunza.
Baig has no formal music education. She grew up listening to Abida Parveen, Michael Jackson, and others. She is known for her live performances in Pakistan.
She started her career in 2013 with a reality show âÂÂCornetto Music Iconsâ where she was selected as one of the six finalists and was mentored by Zoe Viccaji. Her performance of the song âÂÂDekha na thaâ by Alamgir was commended. After the show Baig joined âÂÂSounds of Kolachiâ a Sufi ensemble originally started by Ahsan Bari where she was one of the main lead singers in the ensemble.
Baig was also one of the panelists in âÂÂThe Karachi Music Festivalâ alongside Humera Channa, Zoe Viccaji and Saif Samejo where they discussed the Pakistani music industry. She also performed in the event with her new band âÂÂKayaâÂÂ. Soon Baig left Kaya and started performing as a solo artist with her own band members including her brother Sameer Baig on guitars. She performed at "Lahooti Music Mela" introduced by Saif Samejo of Sketches band and many other musical events across the country.
In 2016, Baig co-founded a production Company âÂÂLaal Seriesâ that produced BaigâÂÂs music videos besides other work in the industry including commercials, short films and public service messages. The breakthrough for Baig came when she was nominated for Best Emerging Talent at the 2017 Lux Style Awards for her song "Jhoom Le" in the film Janaan. She then released her song with Mai Dhai "Kesaria". which was produced by her company Laal Series.
Baig then released her song "Maa" on MotherâÂÂs Day. Her latest song is "Deewana Banaya". She has appeared in Coke Studio Season 11, singing Shikwa/ Jawab-e-Shikawa, a poem by Allama Iqbal. The song was well received throughout the region and remained trending at top in Pakistan.
Natasha Baig appeared in Kashan Admani's Acoustic Station and performed a rendition of "Dur Ze Darya" - written by the Persian poet Nasir Khusraw.
Natasha Baig featured in We Are One (Global Collaboration Song) produced by Kashan Admani. The song features 40 musicians from all over the world coming together for a message of hope and togetherness.
|- ! style="background:#bfd7ff" colspan="4"|Lux Style Awards |- |2017 |"Jhoom Le" â Janaan |Emerging Talent of the Year | |- |2020 |"Wo Jo Tha Bohat Hi Khaas" - Khaas |Best Original Soundtrack (TV) |