Natalia Potkina (, ; born March 14, 1982, Minsk, Republic of Belarus) is a Belarusian fashion designer, the head of ëNatasha Potkina's Fashion Houseû, the creator of Natasha Potkina's brand of designer clothes. She is also the winner and Laureate of the Belarusian and international festivals and contests of fashion: ëWhite Amphoraû, ëFashion Millû, ëAdmiralty Needleû, ëJeans-Russiaû and others.
Natasha created her first collection of clothes, under the name ëBirdies of Paradiseû, when she was a student of the 10th form; the collection was shown to her schoolmates at the graduation party. In 2001, she participated at the festival of vanguard fashion designers, ëMamontû, where she won a special prize of jury. The same year, at the International contest of fashion designers ëWhite Amphoraû in Vitebsk, her collection ëSafari Maiden Voyageû won the first award in the nomination ëTatiana Dayû. From the first collection created by Natasha Potkina, ëSafariû, one of models was purchased by the singer Natalia Podolskaya. In this outfit Podolskaya, for the first time, performed at the Belarusian song contest, ëAt Intersections of Europeû.
In 2003, she graduated from the Minsk Institute of Modern Knowledge named after A.M. Shirokov (her specialty being a design and garment construction).
In 2009, Natasha Potkina arranged a display of her collection ëGravitationû at the National Academic Opera and Ballet Theater in Minsk. This event created a furor since before, in Minsk, there were no such large-scale fashionable actions yet.
In 2012, Natasha Potkina opened the designing agency. Now her company is engaged in creating garment creations and designs for factories of Belarus and the CIS countries.
In April, 2016, together with partners from Turkey, Natasha Potkina opened drapery, skin, furs and accessories store, under the name ëHouse of Fashion Textilesû.
In October, 2016, Natasha opened a school of cut and sewing where together with Karatova Oksana Nikolaevna (the teacher of designing, the author of the book ëDesigning and Modelling of Clothesû) she gives lessons to persons eager to learn the skill of creating clothes.
The famous Belarusian designer Natasha Potkina is often called the most feminine fashionable designer of Belarus. Among her clients we find Natalia Podolskaya, Angelica Agurbash, Polina Smolova, Vera Karetnikova, Gyunesh, Hera, Iskui Abalyan and many others. Natasha helps with the creation of images for participants of national selections of both children's and adult's ëEurovisionû.
Natalia Potkina was born in a family of builders. Natalia's father, Potkin Valery Aleksandrovich, is a well known construction figure in Belarus, the honourable builder of Belarus, the restorer, the Minsk Resident of the Year (2008), the creator and the director of the company ëElviraû.
Natasha Potkina's children, her son Lev and the daughter Evelina, are winners of the international contest ëLittle Miss Universeû and ëLittle Mr. of the Worldû in Turkey (ëLittle Miss of the Universe World 2014û & ëLittle Mister of the World 2014û).