Nadim Sadek (born October 1962) is an Irish-Egyptian marketing entrepreneur and author. He lives in the United Kingdom.
Sadek is Irish-Egyptian. He was born to an Egyptian father (who worked for the World Health Organisation) and an Irish mother. As a child, he lived in countries in Africa (including Kenya and Ghana), Asia and Europe. Sadek studied psychology at Trinity College in Dublin.
After college, Sadek started his career in market research. In 1985, he started working at Lansdowne Market Research in Dublin. After moving to London in 1986, Sadek became a director of Burns Research Partners, renamed Burns Sadek Research two years later, a qualitative research company. After seven years there, he founded Sadek Wynberg Research (SWR) in Kensington in 1993. SWR conducted research for the development of brands and communications for companies such as Unilever, Kimberly-Clark, Vodafone and Sony Ericsson. In 2003, it was acquired by WPP, becoming Sadek Wynberg Millward Brown.
In 2011, Sadek appeared in the RTÃÂ version of the TV show Secret Millionaire.
After the sale of his company, SWS, Sadek founded the Inish Turk Beg brand on the Irish island of Inish Turk Beg, which he owned from 2003 to 2013. Sadek founded the brand management consultancy TransgressiveX in 2012, but didn't launch the company until 2015. It was rebranded as ProQuo AI in 2019 and sold to Grafton Capital in 2022.
In 2023, Sadek founded Shimmr AI, a company using artificial intelligence to provide automated advertising for book publishers. In late 2023, the company raised funding from a group of investors including former executives of M&C Saatchi. Also in 2023, Sadek published a book titled Shimmer, don't Shake - how Publishing can embrace AI.
Sadek is married with four children. He lives in London.