Nowness

Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010 by its founder Jefferson Hack as a brand of LVMH Moët Hennessy Louis Vuitton SE. In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.

History

Nowness launched in 2010. Its founder and chief creative executive is Jefferson Hack

Awards

• 2011 Webby Award: Best Fashion Website
• 2013 Lovie Award: Best Interactive Video (Ballroom Battle)
• 2013 Lovie Award: Best Lifestyle Website
• 2014 Berlin Fashion Film Festival Award: Best Visual Effects (for shoppable fashion short, "Mine All Mine")
• 2014 Webby Award: Best Cultural Website
• 2017 Webby Award: Best Cultural Website

References

External links

• "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
• "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
• "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
• "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
• "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
• "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)