Pepsi NFL Rookie of the Week, sponsored by Pepsi, is an award presented to the top performing rookie players in the National Football League. Each week, a list of nominees is developed, based on exemplary individual statistical performances from that week's games (ThursdayâÂÂMonday). The weekly winners are then voted on by fans via an online poll at NFL.com and the winners are typically announced on Wednesday or Thursday. At the conclusion of the season five finalists are tallied for the Pepsi NFL Rookie of the Year award.
As of 2024, Jayden Daniels holds the record for most awards, earning the award 11 times during his rookie season, passing Ben Roethlisberger.
First presented in 2002, the award has sometimes been named after other varieties of Pepsi, such as Diet Pepsi and Pepsi Zero Sugar. It is separate from the NFL Rookie of the Month Award, which is selected by an expert panel rather than a fan vote.