Mystic Story (formerly Mystic Entertainment, , abbreviated as MSTSTR) is a South Korean entertainment company established by South Korean singer-songwriter Yoon Jong-shin. It has three subsidiaries, including Mystic Actors, which manages actors and actresses.
In March 2014, Mystic Story was merged with Family Actors Entertainment, which managed mostly actors and actresses, to become Mystic89 & Family, with both companies maintaining their separate focus in music and acting respectively.
In July 2014, Mystic89 merged with APOP Entertainment, which houses girl group Brown Eyed Girls.
In February 2015, Mystic89 added veteran singer and actress Uhm Jung-hwa.
In March 2017, SM Entertainment acquired Mystic, becoming the label's largest shareholder.
On March 25, 2019, Mystic Entertainment changed their name to Mystic Story.
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