"My Baby Loves Lovin'" was a song first released by the British pop group White Plains in 1970. It became a worldwide success and was the group's top-selling single. Written and produced by Roger Cook and Roger Greenaway, the song was recorded on 26 October 1969 and released on 2 January 1970 on Deram Records, a Decca imprint. It peaked at number 9 on the UK singles chart in early 1970 and reached number 13 on the US Billboard Hot 100 the week of 27 June 1970.
There is some debate over who sang lead vocals on the song. It was believed for many years that session singer Tony Burrows was the lead vocalist on the track; however, various sources have claimed that band member Ricky Wolff was the lead vocalist on the hit record. When the tune was released, an article appeared in which the band announced that the lead vocals were performed by Wolff, with Tony Burrows as a background voice. The liner notes of the group's compilation album The Deram Records Singles Collection stated: "Contrary to popular myth, we are assured that the lead vocals were performed by Ricky Wolff, with Tony Burrows doubling him on the chorus". But "due to Wolff's unavailability to promote the record, it would be singer-songwriter Roger Greenaway who appeared as the main lead singer on the promotional material and TV performances".
In an official letter, White Plains producer Roger Greenaway also confirmed that Ricky Wolff performed the lead vocals on "My Baby Loves Lovin'".
7": Deram / DM 280