Miss Universe Philippines Cebu is a regional title under Miss Universe Philippines (MUPH), representing Cebu in the annual national pageant. The titleholder serves as Cebu's ambassador, showcasing its culture, heritage, and tourism. Titleholders often promote Cebuano culture, sustainable tourism, community development, and environmental preservation, protecting Cebu's historical landmarks.
The title was officially integrated into the Miss Universe Philippines Accredited Partners Program following its separation in 2019 from Binibining Pilipinas, which is the oldest active national beauty pageant in the Philippines. Alternative names for Cebu are Cebu City, Lapu-Lapu City, Mandaue City, and Cebu Province.
Cebu's representatives have achieved the following success in the Miss Universe Philippines competition:
The titleholder is chosen through local pageants or appointed by provincial organizers. The participants undergo strict preparation in public speaking, runway skills, and community engagement. The pageant features various segments, including evening gown, swimsuit, and question-and-answer portions. Contestants are judged based on beauty, intelligence, and advocacy. Local mentors and MUPH officials prepare the winners for the national competition.