Miss Universe Mexico is a national beauty pageant that selects Mexico's official representative to Miss UniverseâÂÂone of the Big Four International beauty pageants.
The current Miss Universe Mexico is Fatima Bosch of Tabasco who was crowned on September 13, 2025, in Guadalajara, Jalisco. She competed in and won Miss Universe 2025 held in Thailand.
From 1994 to 2023, the Mexicana Universal organization (formerly Nuestra Belleza México) held the national franchise for Miss Universe. The organization, led by Miss Universe 1991 Lupita Jones, was responsible for selecting the Mexican representative to compete in the Miss Universe pageant. In December 2023, it was announced that Jones lost her national license because she opposed the new rules allowing the inclusion of married women and mothers in the pageant.
On November 20, the official announcement of the new organization âÂÂMiss Universe Mexicoâ was made, with former Nuestra Belleza Nuevo León 2010 Cynthia de la Vega appointed as the national director of the pageant. However, in May 2024, De la Vega was removed as national director. The position was then assumed by Martha Cristiana, a Mexican actress and beauty pageant titleholder. A month later, Cristiana publicly announced her resignation as national director during a press conference. George Figueroa assumed the position of national director.