Miss USA 2025 was the 74th edition of the Miss USA pageant, held at the Grand Sierra Resort in Reno, Nevada, on October 24, 2025. This marked the first edition under the direction of Thomas Brodeur, who acquired the franchise.
At the conclusion of the event, Miss Universe 2024, Victoria Kjær Theilvig, crowned Audrey Eckert of Nebraska as Miss USA 2025. This was Nebraska's second Miss USA title and the first since 2018. She represented the United States at Miss Universe 2025, which took place on November 21, 2025, in Thailand (November 20 in the United States), and reached the top 30. The outgoing titleholder, Alma Cooper from Michigan, did not attend the event for personal reasons, the first time since 1953 where the outgoing titleholder did not crown her successor.
Contestants from fifty states and the District of Columbia competed in the competition. It was presented by Miss USA 2015, Olivia Jordan and Emmanuel Acho. For the first time since the pageant became independent from Miss Universe in 1965, the event was not televised on any major American television network. Instead, it was broadcast exclusively on the streaming provider Queen Beauty Network.
On September 15, 2025, it was announced that the competition would take place at Grand Sierra Resort in Reno, Nevada. This was the fourth time that the pageant was held in Reno following Miss USA 2019, 2022 and 2023, and the third time in four years holding the pageant in the city, resumed its three-year deal had originally secured in 2022 under the ownership of then-national director and Miss USA 2008 Crystle Stewart.
As in the previous year, women over 28 were permitted to participate in the pageant.
The selection of contestants for the state pageants began in January 2025 and concluded in September 2025. The first state pageant took place in Connecticut on January 26, 2025, while the last state pageants were held in Alabama and Louisiana. These events, initially scheduled for September 21, 2025, were moved a day earlier to avoid coinciding with the open call deadline for the eight unrepresented states.
Several states in the competition could not hold traditional state pageants and instead appointed titleholders via an open casting call conducted by the national organization. These appointees had not won state competitions but were selected to ensure full national representation following leadership and licensing changes within the Miss USA Organization.
ç â Voted into the Top 20 by viewers.
The process for determining the semi-finalists was similar to the previous one. The preliminary competition consisted of three segments: the swimsuit competition, the evening gown competition, and a closed-door interview. These identified the first 16 semi-finalists who advanced after the initial cut.
For the first time there was internet voting. The four contestants with the most votes automatically advanced to the semifinals.
Then, the remaining 20 semi-finalists participated in the swimsuit competition, from which 10 were selected to move forward. These 10 then competed in the evening gown competition, narrowing it down to five finalists. Finally, the five finalists faced the final question round, after which the winner of Miss USA 2025 and her runners-up were announced.
Fifty-one contestants competed for the title.