Miss Grand Thailand 2025 () was the 12th edition of the Miss Grand Thailand pageant, held on 29 March 2025 at the MGI Hall, Bravo BKK Mall, Bangkok. Contestants from seventy-seven provinces of the country competed for the title.
The contest was won by Sarunrat Puagpipat of Phuket, making her the third representative from her province to win the title, securing the first back-to-back victory for Phuket. Puagpipat was crowned by preceding Miss Grand Thailand 2024 Malin Chara-anan. She represented Thailand at the Miss Grand International 2025 pageant in Bangkok, where she finished as 1st runner-up.
The event was live-transmitted to audiences worldwide via the pageant's YouTube channel, GrandTV, with a Thai-Australian television personality Matthew Deane as the host. In the event, Pattaya was announced as the preliminary host city for the competition the following year.
At the grand coronation night of Miss Grand Thailand 2024 held on 6 March 2024, in addition to crowning the winner, the host of the event also announced Songkhla province as the host for the Miss Grand Thailand 2025 pageant BootCamp with a local entrepreneur and 2025 Miss Grand Songkhla director, Araya To-Kasub (), as the coordinator.
Initially, Songkhla province was selected as the preliminary host province for the 2024 national pageant, but due to the opposing political views between the organizer, which supports the center-left parties in the 2023 Thai general election, and the local governments, which support right-wing politics, as well as the conflict between the national director, Nawat Itsaragrisil, and a former Miss Grand Songkhla provincial director, Chanpen Parisuttho-Namchanda, who disagreed with expressing political opinions on the beauty pageant stage, the plan was canceled, and Phuket province was elected as the replacement.
According to the press conference held on 3 September 2024, the pageant activities were scheduled for 23 February to March 29, 2025. Its main events are listed as follows.
As with all prior editions, the appointment of provincial representatives was prohibited. All competitors were selected through 57 regional pageants conducted across 36 provinces to identify the 77 provincial titleholders. However, since there was no restrictive rule that the provincial contests had to be held in that respective province; hence, 30 provincial representatives (approx. 40% of the total) were awarded titles at the event held in the Bangkok Metropolitan. In certain instances, multiple provincial titles are conferred in a single competition.
The following details provinces that organized regional contests for Miss Grand Thailand 2025.
Several supplemental awards were delivered in the workshops conducted by the sponsors throughout the pageant period, as detailed below.
Before the pageant began, the pre-arrival voting challenge was launched on the pageant's Facebook page and Instagram account, where each contestant's portrait was posted. The ten contestants with the most scores, calculated from the number of likes and shares on their portrait photos, acquired the right to attend the special dinner with the pageant president, Nawat Itsaragrisil, on 24 February, at The Emerald Hotel, Bangkok.
Another fan vote is the Miss Popular Vote award, a pay-to-vote challenge that runs on the pageant's official website throughout the pageant period. Saranrat Puagpipat of Phuket was announced the challenge winner on the stage of the grand coronation round, automatically qualifying her for the top 11 finalists.
The project aims to select actresses to sign contracts under the MGI PCL. The procedure is divided into three stages: the audition, the second, and the final-interview rounds.
The award was delivered on 14 March 2025 at the fashion show under the concept of The Signature of Songkhla () in which all contestants paraded in the costumes that reflect the identity of the host city, Songkhla province. The show was staged on the Senahanusorn walking street () in Hat Yai with the Mayor of Hat Yai Municipality, Sakorn Thongmunee (), and the pageant president Nawat Itsaragrisil as the judges.
Six costumes were announced as the winners, as detailed below.
The Best Seller challenge was used to select 1 contestant who would advance to the final 11 in the grand final competition based on MGI's product sales volume via live streaming on the TikTok platform. The selection is divided into 4 rounds to select the 25, 10, 5, and 2 finalists respectively. Each contestant received 10% of their sales as a prize.
The pre-final round of competition was conducted on March 23 to determine the final 2 finalists. These 2 finalists then competed against each other in the final round organized at the MGI Hall, Bravo BKK Mall, on 25 March, and was live transmitted to the viewer via the pageant's Facebook page. Saranrat Puagpipat of Phuket won the challenge, automatically qualifying her for the top 11 finalists in the grand final round.
The Grand Voice competition was divided into two segments. All 77 contestants participated in the event, and 30 qualified for the second round where the number of qualifiers was then reduced to 12. These 12 finalists later competed in the final round held on 25 March at the MGI Hall, Bravo BKK Makk, in Bangkok, where the final 6 were elected; 3 by the judges and other 3 by public vote. The 3 winners were then revealed on the stage of the grand coronation night on 29 March.
The panel of judges for this sub-contest includes:
The Southern Thai Costume Contest: The Civilization of Peninsula () was organized at the Signature Hotel Airport in Hat Yai city, Songkhla province. All 77 provincial representatives competed in costumes that reflect the history, culture, beliefs, and way of life of the Thai people in the Malay Peninsula.
The contest was won by the representative of Suphan Buri province, Piyaporn Sangsuwan, who wore the Mae Yanang costume, which is a spirit guarding boats and various vehicles in several countries in Southeast Asia.
The panel of judges, including the pageant president Nawat Itsaragrisil, Miss Grand Songkhla's provincial director Araya To-kasub (), Miss Grand International 2024 Rachel Gupta, the 5th runner-up Miss Grand Thailand 2022 Charlotte Austin, , and several representatives of the pageant sponsors.
The competition for the Best in Swimsuit Award was organized on 16 March 2025 at the Signature Hotel Airport in Hat Yai city of Songkhla province. All 77 contestants competed. In addition to the primary title, the event also featured an ancillary prize for the most entertain staging, Best Performance, which was won by Surat Thani representative, Pawarisa Choosuk. Meanwhile, the winner of the main award, Ilin Nabsuk of Kalasin, was later announced in the grand final round on 29 March.
The event was hosted by the pageant personnel, Sakul Limpapanon, and the 1st runner-up Miss Grand Thailand 2024, Kanyaphatsaphon Rungrueang.
The panel of judges for this round includes:
Miss Darling of Songkhla or Miss Darling of the host city () is the finale contest in the host city of Songkhla. The contest was set for the Signature Hotel Airport, Hat Yai, on 17 March 2025.
The format of the competition is similar to the Miss Grand Thailand national Final, i.e., contestants introduce themselves in local costumes and then parade in evening gowns. Out of 77 contestants, only 22 made it to the next round, which was then narrowed down to 12 who moved on to the first Q&A round. The top 6 were then announced based on their answers, and a second Q&A round was used to determine the competition winner. The final question concerns the recent construction accident on Rama II Road, which has resulted in numerous deaths and injuries.
The winner, Suphannika Nopparat of Chumphon, replies:
The event was hosted by the pageant personnel, Sakul Limpapanon, and the 1st runner-up Miss Grand Thailand 2024, Kanyaphatsaphon Rungrueang.
The competition results are shown below.
The national costume contest for this year's edition was held on 24 March 2025 at the MGI Hall, Bravo BKK Mall, Bangkok, and was live transmitted to the audience worldwide through an MGI YouTube channel named GrandTV. All 77 provincial representatives paraded in costumes that reflected the history, culture, beliefs, and way of life of the people in their respective provinces. Five of the top 30 qualified costumes were selected through an onsite public vote conducted in the event, 15 of the remaining spots will be chosen by the panel of judges, and the other 10 by the online vote on Facebook and Instagram. Three winning costumes and 12 runners-up were announced on the grand coronation night on 29 March.
Some qualified costumes were chosen as the national costumes worn by Miss Grand Thailand representatives competing at the 2025 international pageants.
Since obtaining their provincial crowns, each candidate has been evaluated and scored. This score, together with the points earned throughout the national pageant camp, will decide the top 20 finalists who will be revealed in the grand final round, to be held on 29 March 2025, at the MGI Hall, Bravo BKK Mall in Bangkok.
As done in the previous edition, the top 20 finalists, 5 from each of the 4 regional groups, competed in the swimsuit section. Afterward, two candidates from each group, including the Miss Popular Vote winner determined through public voting, the Best Seller Award winner, and the Boss Choice fast-track winner directly selected by the pageant's president, completed the top 11 finalists who then enter the evening gown and speech competitions.
After the evening gown and speech sessions, regional group winners, together with the Boss Choice winner, were elected as the top 5 to compete in the question-and-answer portion, where the pageant's winner and all four runners-up were decided.
The summary of the selection process is presented below.
Contestants from 77 provinces competed for the title.