Miss Estonia is a national Beauty pageant in Estonia. The main winners mostly competed at Miss Universe pageant.
Sinaida Tamm, the first Miss Estonia was elected in April 1923. The competition was arranged by Estonia Film and its main aim was to find a new actress. In 1925 the competition was arranged by a major newspaper Päevaleht. In 1931, Lilli Silberg was the first runner-up at Miss Europe in Paris. In 1932, Nadezda Peedi-Hoffmann was elected Miss Estonia and she held the title for 56 years, until 1988, when Heli Mets was awarded the title. Since then Estonia has had 15 beauty pageant titleholders. Miss Estonia has been participating at Miss Universe since 1993, starting with Kersti Tänavsuu.
In 2019, the Eesti Miss beauty pageant was cancelled due to the lack of supporters for the annual project.
Valeri Kirss also produced the annual Mister Estonia (Mister Eesti) under Eesti Miss Estonia but the pageant does not exist since 2009. Here mentioned the recent winners:
The Miss Estonia and related international pageant franchises have been managed by different national directors over time. Estonia Film held the Miss Estonia franchise in the 1920s. Valeri Kirss served as the national director of Miss Estonia from 1988 to 2013. Yuliia Pavlikova has been associated with the Miss Estonia organization since 2024. Leo-Sergei Täht has held the Miss World Estonia franchise since 2021. Natalie Korneitsik has served as the national director for Miss Universe Estonia since 2025.