Reinado Internacional del Café (in English: International Queen of Coffee) is a women's beauty pageant held annually since its first edition in 1957. From its beginning until 1971, the event was called Continental Coffee Queen, as it only included countries from the American continent. The purpose of the event is to celebrate, within the Feria de Manizales, the cultivation and production of coffee among the countries that send their beauty ambassadors. Manizales has become the industrial hub of ColombiaâÂÂs coffee industry, located in the region now known as the Coffee Axis (Eje Cafetero). The current titleholder is the Venezuelan Lady Di Mosquera.